Privacy Policy

Effective Date:

5/22/25

Last Updated:

5/22/25

1. Introduction

Dm Funnel Inc, doing business as Highest Or Best ("we," "us," "our," or "Company"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at highestorbest.com, use our services, or interact with us in any capacity.

By using our services, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Contact Information:

Name (first and last)Email addressPhone number (mobile and landline)Mailing addressPreferred communication methods

Property Information:

Property address and detailsProperty ownership informationProperty condition and featuresEstimated property value or price expectationsTimeline for sellingRenovation or improvement preferences

Financial Information:

Income range (for qualification purposes)Existing mortgage information (if relevant)Preferred price range or cash offer interest

Service Preferences:

Type of service interested in (List It, Cash Offer, Fix and List)Marketing preferencesCommunication preferencesMeeting and consultation scheduling

Professional Information:

Real estate license information (for agent partnerships)Brokerage affiliationProfessional experience and credentials

2.2 Information Automatically Collected

When you visit our website or use our services, we automatically collect certain information:

Device and Usage Information:

IP address and location dataBrowser type and versionOperating systemDevice identifiersPages visited and time spentReferring websitesClick-through data

Cookies and Tracking Technologies:

Session cookies for website functionalityAnalytics cookies to understand user behaviorMarketing cookies for advertising purposesLocal storage dataWeb beacons and pixel tags

2.3 Information from Third Parties

We may receive information about you from:

Public Records:

Property ownership recordsTax assessment informationMLS (Multiple Listing Service) dataCounty recorder information

Business Partners:

Referral partners and agentsContractors and service providersLenders and financial institutionsTitle companies and escrow services

Marketing Partners:

Lead generation servicesSocial media platformsAdvertising networksAnalytics providers

3. How We Use Your Information

3.1 Primary Business Purposes

We use your information to:

Provide Real Estate Services:

Conduct property valuations and market analysesPrepare and present selling options (traditional listing, cash offers, fix-and-list programs)Market your property through various channelsCoordinate showings, inspections, and viewingsFacilitate negotiations and transaction managementConnect you with investors for cash offersArrange renovation and improvement services

Customer Service and Support:

Respond to your inquiries and requestsSchedule consultations and appointmentsProvide ongoing communication about your property saleOffer customer support and assistanceSend transaction updates and notifications

Business Operations:

Process payments and manage accountsMaintain customer relationshipsAnalyze market trends and service performanceImprove our services and website functionalityEnsure compliance with legal requirements

3.2 Marketing and Communications

With your consent, we use your information to:

Marketing Communications:

Send newsletters and market updatesProvide educational content about real estateInform you about new services and programsShare success stories and testimonials (with permission)Conduct surveys and request feedback

Advertising and Promotion:

Display targeted advertisementsRetarget website visitors with relevant adsMeasure advertising effectivenessPromote our services on social media platforms

3.3 Legal and Compliance

We may use your information to:

Comply with applicable laws and regulationsRespond to legal requests and court ordersProtect our rights and propertyInvestigate fraud or security issuesEnforce our Terms of Use and agreements

4. How We Share Your Information

4.1 Service Providers and Business Partners

We share your information with trusted third parties who help us provide our services:

Real Estate Professionals:

Licensed agents and brokers in our networkMLS systems and real estate databasesTitle companies and escrow servicesAppraisers and inspectors

Marketing and Technology:

Website hosting and cloud storage providersEmail marketing platformsCustomer relationship management (CRM) systemsAnalytics and advertising platformsSocial media platforms

Property Services:

Photographers and videographersContractors and renovation specialistsStaging and cleaning servicesProperty maintenance providers

Financial Services:

Lenders and mortgage brokersInvestors and cash buyers in our networkPayment processorsBanking and financial institutions

4.2 Legal Requirements

We may disclose your information when required by law or to:

Comply with subpoenas, court orders, or legal processesRespond to government requestsInvestigate suspected fraud or illegal activityProtect the safety of our employees, customers, or the publicEnforce our legal rights and agreements

4.3 Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner, subject to appropriate confidentiality protections.

4.4 Consent-Based Sharing

We may share your information with your explicit consent for specific purposes, such as:

Testimonials and success storiesReferrals to other service providersJoint marketing initiativesCase studies (with identifying information removed)

5. Your Privacy Rights and Choices

5.1 California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have specific rights under the CCPA:

Right to Know:

The categories of personal information we collectThe sources from which we collect informationOur business purposes for collecting informationThe categories of third parties with whom we share informationThe specific pieces of personal information we have about you

Right to Delete:

Request deletion of your personal information (subject to certain exceptions)We will delete information unless we need it for legal compliance or legitimate business purposes

Right to Opt-Out:

Opt-out of the sale of your personal information (we do not sell personal information)Opt-out of targeted advertising and profiling

Right to Non-Discrimination:

We will not discriminate against you for exercising your CCPA rightsWe will not deny services, charge different prices, or provide different service levels

To Exercise Your Rights:

Email us at [email protected] us at 760-330-4450Submit a request through our website contact formWe will verify your identity before processing requests

5.2 General Privacy Choices

All users have the right to:

Access and Correction:

Request access to your personal informationUpdate or correct inaccurate informationRequest a copy of your data in a portable format

Communication Preferences:

Opt-out of marketing emails (unsubscribe links provided)Choose communication frequency and methodsUpdate contact preferences at any time

Cookie Preferences:

Adjust browser settings to refuse cookiesUse our cookie preference center (if available)Opt-out of analytics tracking

6. Data Security and Protection

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your information:

Technical Safeguards:

SSL encryption for data transmissionSecure server infrastructureRegular security assessments and updatesAccess controls and authentication systemsData backup and recovery procedures

Organizational Safeguards:

Employee training on data protectionConfidentiality agreements with staff and vendorsRegular privacy and security auditsIncident response proceduresCompliance monitoring and reporting

6.2 Data Retention

We retain your personal information only as long as necessary for:

Providing our services to youComplying with legal obligationsResolving disputes and enforcing agreementsLegitimate business purposes

Retention Periods:

Active customer information: Duration of service relationship plus 7 yearsMarketing communications: Until you opt-out or 3 years of inactivityWebsite analytics: 26 months (Google Analytics default)Legal compliance records: As required by applicable laws

6.3 International Data Transfers

If we transfer your information outside the United States, we ensure appropriate safeguards are in place, including:

Adequacy decisions by relevant authoritiesStandard contractual clausesCertification programsExplicit consent when required

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

Essential Cookies:

Required for website functionalityCannot be disabled without affecting site performanceInclude session management and security features

Analytics Cookies:

Help us understand how visitors use our websiteProvide insights for improving user experienceInclude Google Analytics and similar services

Marketing Cookies:

Enable targeted advertising and retargetingTrack effectiveness of marketing campaignsInclude social media pixels and advertising networks

7.2 Managing Cookies

You can control cookies through:

Browser settings (instructions vary by browser)Our cookie preference centerOpt-out tools from advertising networksIndustry opt-out pages (e.g., Digital Advertising Alliance)

Note:

Disabling certain cookies may affect website functionality and your user experience.

7.3 Third-Party Tracking

Our website may include tracking technologies from:

Google Analytics and Google AdsFacebook Pixel and Instagram trackingLinkedIn Insight TagOther marketing and analytics platforms

Each platform has its own privacy policy and opt-out mechanisms.

8. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we discover that we have collected information from a child under 18, we will delete it immediately. If you believe we have collected information from a child, please contact us at [email protected].

9. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third-party services. We are not responsible for the privacy practices of other websites or services. We encourage you to review the privacy policies of any third-party services you use.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:

Post the updated policy on our websiteUpdate the "Last Updated" dateProvide notice of material changes through email or website noticeObtain consent for material changes when required by law

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

11. State-Specific Privacy Rights

11.1 California Residents

In addition to CCPA rights mentioned above, California residents have rights under the California Shine the Light law to request information about sharing personal information with third parties for direct marketing purposes.

11.2 Virginia Residents

Virginia residents have rights under the Virginia Consumer Data Protection Act (VCDPA) including rights to access, correct, delete, and portability of personal data.

11.3 Other States

We will comply with applicable state privacy laws and provide required rights and disclosures as laws evolve.

12. Business-to-Business Information

When we collect information in a business-to-business context (such as from real estate professionals), we may use and share that information for:

Facilitating business partnershipsMarketing our B2B servicesIndustry networking and referralsProfessional communications

B2B contacts may have different rights and exemptions under applicable privacy laws.

13. Data Processing Legal Basis

For users in jurisdictions with specific legal basis requirements, we process personal information based on:

Consent: When you provide explicit consent for specific processingContract: To fulfill our contractual obligations to youLegitimate Interests: For our legitimate business interests, balanced against your privacy rightsLegal Obligation: To comply with applicable laws and regulations

14. Contact Information and Complaints

14.1 Privacy Questions and Requests

For privacy-related questions, requests, or concerns, contact us:

Dm Funnel Inc DBA Highest Or Best

Privacy Officer

2417 Copper Way

Carlsbad, CA 92009

Phone: 760-330-4450

Email: [email protected]

14.2 Response Times

We will respond to privacy requests within:

45 days for CCPA requests (with possible 45-day extension)30 days for general privacy inquiriesAs required by applicable law for other jurisdictions

14.3 Complaints and Disputes

If you have concerns about our privacy practices, you may:

Contact us directly using the information aboveFile a complaint with relevant regulatory authoritiesSeek resolution through applicable dispute resolution mechanisms

California Privacy Notice:

This Privacy Policy serves as our notice to California residents under the California Consumer Privacy Act (CCPA). For specific CCPA requests or questions, please use the contact information provided above.

This Privacy Policy is effective as of the date first written above and applies to all users of our services.